How do you bottle the aftertaste of drunk driving?

TOPS at SPAR is South Africa’s fun friend. 

But there’s nothing fun about seeing over 1,000 alcohol-related deaths on our roads each month.

And regardless of how much you’ve had to drink, if you get in a car and anything happens, the taste of drinking and driving will live with you forever.
Using the testimonies of both victims and perpetrators, we created a series of unique label designs that recount terrible evenings and speak to the devastating aftertastes of drunk driving.

We then brought our labels and stories to life on TV, online and in-store.


Eternal Mourning label design
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