Strategic thinking combined with thoughtful design creates impactful work. My work is grounded in strategy & meticulous craftsmanship, balancing creative vision with business objectives.
Hi, I'm Luke, an independent design specialist from South Africa, focusing on Strategy, Brand Identity, Type Design, and Packaging. I believe good design relies on two things: a thorough understanding of what you're trying to do, and the ability to execute that vision.
Since 2009, I have been working independently and globally, always striving to create work that communicates effectively and expands my skillset.
When I'm not at my desk strategizing a new brand personality or crafting up some delicious typography, I'm out hiking, mountain biking, snorkelling, or doing some wine tasting, enjoying the natural beauty of South Africa.
I collaborate with commercial clients and creative agencies to develop meaningful solutions for both new and established brands.
As a solo agency, I can maintain big-picture thinking while also taking care of the details.
Services Include / Creative Direction / Brand Strategy / Brand Identity / Type Design / Logotype & Symbol Refinement / Typeface Design / Packaging / Illustration / Art Direction / Brand Consulting
What my clients say:
" Luke was a fantastic partner to work with, helping to develop and finesse a logo for a major consumer brand. He was quick to explore options, listened to feedback, and has a great eye for detail and crafting. I would not hesitate to recommend him to others! "
" Luke is one of those rare design talents that not only has a great design structural eye, but also can craft sumptuous type as well. This blend of skills makes him a go-to for a variety of design challenges, from advertising to packaging to elaborate branding systems. An easy work demeanor and egoless creative exchange make Luke Ritchie's projects successful and enjoyable. "
" I've had the pleasure of working with Luke for a few years now. My first few projects with Luke were based purely around typography and craft. But we very soon realised how well-rounded and strategic he is. We don't usually come across people with such a good balance of 'thinking' and 'crafting'. I'd be very comfortable recommending Luke for any branding or packaging projects. "
" I had the pleasure of working with Luke, and his skills in typography and lettering are outstanding. Luke delivered the finishing touches and precise typography on a final logotype, which perfectly met the project's needs.
Beyond Luke’s technical ability and craftsmanship, he is collaborative, open to feedback, and works like a true professional. His passion for typography and lettering is evident across all of his project work. I highly recommend Luke for any typography or lettering work. "
Beyond Luke’s technical ability and craftsmanship, he is collaborative, open to feedback, and works like a true professional. His passion for typography and lettering is evident across all of his project work. I highly recommend Luke for any typography or lettering work. "
Select clients & Agencies
