Brand refresh for Arrow Films
Years ago I worked with Forefathers group to design a logo for a relatively new film company. While I was looking over old work I was unsatisfied with the work I did for them
- I just knew it could be so much better now that my work had drastically improved and matured.
I reached out to them again to see if they would be interested in doing an update refresh to the work I had done and they were just as excited as I was to bring the original vision to life, the way it should be executed in my mind.
Here is the presentation I did for them with the updated work.
The update included:
- Custom Type options
- Improved Illustration/symbol with 3 versions from small icon to fully detailed version
- Variations of the logo lockup with type & illustration combined
- Extended branding ideas