Logotype design for Austin's
Product and application Images courtesy of Co-Partnership.
As always a logotype project begins with many quick sketches to get the ideas flowing.
Creating a unique and own-able "A" was one of the main things I focused on
developing for this logotype.
Digital sketches are developed from the chosen pencil roughs in order to
refine the concepts.
More variations are developed for each of the 3 final chosen directions.
Options are developed before refinement begins.