Client: KFC
Agency: Hogarth/Ogilvy South Africa
KFC Kentucky Bucket
Hogarth approached me to create some flavourful lettering for an upcoming summer promotion for KFC South Africa. The goal of the campaign was to infuse a distinctly African flavor into the words and images. The lettering and illustrations were printed on wax paper and used as part of the campaign's overall look and feel, which was then applied across all print and digital media throughout South Africa. The illustration pieces feature various KFC terminology and iconography that relate to the brand's identity.