"Remorse" Wine label design for a large social awareness campaign to help combat drinking and driving in South Africa. This was one of those rare occasions I got to do lettering and illustration all in one project. The client, Spar is the largest liquor retailer in South Africa. The full campaign comprised of 3 separate designs - a beer label (Eternal Mourning), a gin label (Grief), and a wine label design. I designed the wine label “Remorse”. Doing their part for driving awareness around responsible drinking, for December TOPS at SPAR will run their ‘AFTERTASTE’ campaign which implores consumers to make responsible choices, be aware of their alcohol consumption and use alternative modes of transport if necessary. “We want to give consumers a taste of the long-term effects that irresponsible drinking may have, so we’ve created a campaign that speaks to the inconceivable after-effects of drinking and driving,” says Robinson.
