"Remorse" is a wine label design created for a significant social awareness campaign aimed at combating drinking and driving in South Africa. This project provided a unique opportunity for me to incorporate both lettering and illustration. The client is Spar, the largest liquor retailer in South Africa. The full campaign included three separate designs: a beer label titled "Eternal Mourning," a gin label called "Grief," and my design, the wine label "Remorse." To promote responsible drinking, TOPS at SPAR will launch their ‘AFTERTASTE’ campaign this December. This initiative encourages consumers to make responsible choices, be mindful of their alcohol consumption, and consider alternative modes of transport when necessary. Robinson stated, “We want to highlight the long-term effects of irresponsible drinking, so we’ve created a campaign that addresses the devastating after-effects of drinking and driving.”
