I partnered with Stellenbosch University, one of South Africa's top tertiary institutions, to develop a comprehensive brand identity system that would last for the next 100 years +. I was tasked with improving and polishing the newly developed branding as well as developing a new ceremonial emblem design, as well as developing a sustainable brand architecture that would allow the brand to grow and mature. Part of the core brand offering was to develop a custom typeface for the University. The project held great significance as this is the town where I grew up and where I went to school, and attended university. It was great working with the team and having discussions with senior university management about the best ways forward, given the intended longevity of the work we were implementing. Here are just a few images to give you an idea of the complexity of the project.
