Pristop agency asked me to create and update the dragon illustration that serves as the brand's mascot and is printed on all the beer labels and packaging.
The town of Ljubljana, Slovenia.
Their existing logo featured a dragon graphic that was crude and inadequate for their needs, and it did not accurately portray the famous Ljubljana dragon.
Dragon statue.
The first mention of beer brewing in Ljubljana dates back to 1592. A brewery was established in 1864 as a small family business by Ivan and Peter Kosler, known as Kosler Brewery.
Although the brand has undergone many transformations over the years, the dragon emblem has not received significant attention until now.
Vintage branding for Union.
I started by taking the previous dragon graphic and enhancing it by adding more details based on the actual statue.
I was very pleased with the final outcome. The challenge was to ensure it remained true to the original graphic while also resembling the actual physical statue as closely as possible.
I was soon commissioned to create an etching-style illustration of the old brewery building.
Brewery building.
