Agent: Umer 
Agency: Pristop
Client: Union Brewery
Category: Illustration, Packaging
Umer approached me to create and update the dragon illustration that is used throughout the brand, as the 'mascot', and printed on all the beer labels and packaging.
The town of Ljubljana in Slovenia.
Their existing logo included a dragon graphic that was rather crude, and not quite adequate for the scale they needed, as well as not being entirely accurate at portraying the famous Ljubljana dragon.
Dragon statue.
The first record of beer brewing in Ljubljana is from 1592. The brewery was founded in 1864 as a small family business by Ivan and Peter Kosler as Kosler brewery. 
The brand goes way back and went through many transformations over the ages, but the dragon emblem was never something that received prominence, until now.
Vintage branding for Union.
So I began by taking the previous dragon graphic and building upon that adding detail according to the actual statue(above).
I was very happy with the final result. That challenge was to make sure it stayed true to the original graphic in a way but also resembled the actual physical statue as accurately as possible.
I was commissioned soon after to create an etching-style illustration of the old brewery building, which had some unique features, like the air vents at the top of the ventilation system.
Brewery building.
Back to Top