Agency: Co-Partnership
Client: Vandenberg
Custom type | label design | illustration.
1 sparkling label design and 3 still label variants.
All product shots courtesy of Co-Partnership.
Vandenberg Hero's Medal
The medal label represents and pays respect to the Six Vandenberg Brothers' heroic homecoming from World War Two and talks about the positioning
of “ fortune favors the brave.”
The medal concept is a timeless symbol of reward, gallantry & bravery in the face of adversity, it captures the heroic nature of the Vandenberg brothers.
Medal style examples used for inspiration
Starting concept
Co-Partnership approached me as always with a well-ironed-out concept for the project, with strategy and branding all well-considered in order to link back into the existing brand's guidelines and assets.
My job was to bring a well-considered crafted aesthetic to the overall design and layout while developing 2 very distinct styles, 1 for the sparkling range (more premium feel) and 1 for the still range.
Many versions and ideas were developed for both these designs and the result was a unified design that clearly showed the history and legacy that the brand embodies.
Pinot noir chardonnay - Methode Traditionnelle
Final design mock-up
Still range | 3 variants.
Final design mock-ups
Type design
The typography used for the still and sparkling range is all custom-made and
meant to look like the typography you would find on medals from the war era.
Simplicity and authenticity was the aim.
Neck label design
