Blending strategy with meticulous craftsmanship, aligning creative vision with business goals

Nice to meet you!
I'm Luke, an independent design director from South Africa. I'm a brand designer at heart with a passion for typography.
Since 2009, I have worked independently on a global scale, always striving to create work that advances businesses, engages people, and maintains my passion for design.
Sixteen years of working independently have given me a secret weapon—great versatility and adaptability. Collaborating with diverse clients across various industries has reinforced the importance of following a strategy, rather than imposing a personal stylistic vision.
When I'm not at my desk strategizing a new brand identity or crafting up some delicious typography, I'm out hiking, mountain biking, snorkeling, or doing some wine tasting, enjoying the natural beauty of South Africa.
Who I work with
I partner with both new and established brands across various business sectors to create meaningful creative solutions that drive growth
I frequently collaborate with creative agencies and studios worldwide on typographic and illustration projects, refining logotypes and brand symbols to make them even better
My approach
I’m all about creating great type and images, but strategy is really what drives everything I do. I love working closely with clients and sticking to a solid brief.
Guiding clients through focused discussions that lead to practical visual solutions
Let’s take some time to chat about what you're dealing with right now and what you need and want. From there, we can come up with a plan to tackle everything
Don't just take my word for it:
" Luke was a fantastic partner to work with, helping to develop and finesse a logo for a major consumer brand. He was quick to explore options, listened to feedback, and has a great eye for detail and crafting. I would not hesitate to recommend him to others! "
Charlotte Distefano
Creative Director, Elmwood London
" Luke is one of those rare design talents that not only has a great design structural eye, but also can craft sumptuous type as well. This blend of skills makes him a go-to for a variety of design challenges, from advertising to packaging to elaborate branding systems. An easy work demeanor and egoless creative exchange make Luke Ritchie's projects successful and enjoyable. "
Erik Attkisson
Brand Strategist | Head of Brand
" I've had the pleasure of working with Luke for a few years now. My first few projects with Luke were based purely around typography and craft. But we very soon realised how well-rounded and strategic he is. We don't usually come across people with such a good balance of 'thinking' and 'crafting'. I'd be very comfortable recommending Luke for any branding or packaging projects. "
Rohon Bhuyan
Creative Director at Path Ltd
" I had the pleasure of working with Luke, and his skills in typography and lettering are outstanding. Luke delivered the finishing touches and precise typography on a final logotype, which perfectly met the project's needs.
Beyond Luke’s technical ability and craftsmanship, he is collaborative, open to feedback, and works like a true professional. His passion for typography and lettering is evident across all of his project work. I highly recommend Luke for any typography or lettering work. "
Peter Furlong
Co-Founder and Creative Partner at three thirty studio
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© Luke Ritchie 2009-2025
Your Strategic Creative Partner