Crafting ideas that add value, engage audiences, and drive business success

Using all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer below
Brand Strategy
A deep understanding of what your brand stands for and what your customers need and want. Let's dive deep and get clarity. 
 
This includes:
 
  • Discovery & Research
  • Category & Competitor Analysis
  • Brand Positioning Strategy (Values, Vision, Purpose, Mission, Guiding principles, and more)
  • Brand Communication Strategy (Brand personality, Communication Objectives and Principles, Brand Key Message Guidelines, Brand Voice and Brand Tone, Copywriting Guidelines, Marketing strategy, Brand persona case studies, and more)
  • Moodboard creation & discussion
Brand Identity
Better brands require creative ideas & expert crafting. I build full brand identity systems.
 
A full brand identity system includes:
 
  • Full Logo suite: Including custom typography and/or accompanying Trademark symbols,
  • Tertiary branding elements 
  • Brand patterns
  • Colour palette
  • Typography pairings
  • Illustration & Photography style
  • Social media kit
  • Business cards
  • Branding Guidelines document
  • File deliverables in any required format and size
  • and more...
Illustration
Perhaps you need a beautifully detailed etching for your product, or a minimal brand symbol, I provide a variety of illustration styles for branding & packaging purposes.
 
  • Scraperboard style etchings
  • Brand symbol creation and refresh
  • Icon design
Packaging 
Are you looking for fresh, creative concepts for your package?
Or perhaps you need to develop specific design elements for your product.
I create dazzling design solutions for any product shape you need
 
  • Conceptual packaging ideas
  • Full packaging asset design, including illustrated design elements
  • Size correct artwork
  • Print finish suggestions to make the design shine, such as varnishing and hot foils.
  • Final files in print-ready formats
Logotype
Need a custom-made logotype designed for your brand?
Or maybe you have an existing logotype that needs some love.
I have the expert eye needed to tweak those letters into something amazing
 
  • Custom & unique type design that suits your brand's personality
  • Trademark ready and 100% original
Typeface & Font Design
Are you developing a brand and need a custom typeface or font to enhance it? I provide full professional typeface and & font development, including any language support you require. 
 
  • Font creation ( 1 font )
  • Typeface creation ( a set of fonts)
  • Variable fonts
  • Capital letters, lowercase, punctuation - language support
 
Whatever you need, I have the solution.
 

Still not
convinced?

Here's 3 good reasons why you should work with me:

1

Versatile

I’ve worked across various sectors, gaining invaluable experience in crafting highly detailed work and building large, complex visual systems.

2

Client focused

The benefit of being a solo agency is having plenty of one-on-one time with my clients, allowing us to discuss every aspect of the project in great detail.

3

Craftsman

I’ve worked for more than fifteen years as a typography specialist, where attention to detail is key. Every aspect of a project receives my thorough focus.

Smiling sun graphic with LR text. Cheerful sun face logo. Yellow sun illustration.

Next steps

Ready to move forward? Let's kick off your next project

© Luke Ritchie 2009-2025 

Your Strategic Creative Partner