Crafting ideas that add value, engage audiences, and drive business success
Using all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer belowUsing all the tools and technology on offer, I transform strategic vision into visual delight to help brands and businesses step up and move forward! Here is a summary of the services I offer below
Brand Strategy
A deep understanding of what your brand stands for and what your customers need and want. Let's dive deep and get clarity.
This includes:
- Discovery & Research
- Category & Competitor Analysis
- Brand Positioning Strategy (Values, Vision, Purpose, Mission, Guiding principles, and more)
- Brand Communication Strategy (Brand personality, Communication Objectives and Principles, Brand Key Message Guidelines, Brand Voice and Brand Tone, Copywriting Guidelines, Marketing strategy, Brand persona case studies, and more)
- Moodboard creation & discussion
Brand Identity
Better brands require creative ideas & expert crafting. I build full brand identity systems.
A full brand identity system includes:
- Full Logo suite: Including custom typography and/or accompanying Trademark symbols,
- Tertiary branding elements
- Brand patterns
- Colour palette
- Typography pairings
- Illustration & Photography style
- Social media kit
- Business cards
- Branding Guidelines document
- File deliverables in any required format and size
- and more...
Illustration
Perhaps you need a beautifully detailed etching for your product, or a minimal brand symbol, I provide a variety of illustration styles for branding & packaging purposes.
- Scraperboard style etchings
- Brand symbol creation and refresh
- Icon design
Packaging
Are you looking for fresh, creative concepts for your package?
Or perhaps you need to develop specific design elements for your product.
I create dazzling design solutions for any product shape you need
- Conceptual packaging ideas
- Full packaging asset design, including illustrated design elements
- Size correct artwork
- Print finish suggestions to make the design shine, such as varnishing and hot foils.
- Final files in print-ready formats
Logotype
Need a custom-made logotype designed for your brand?
Or maybe you have an existing logotype that needs some love.
I have the expert eye needed to tweak those letters into something amazing
- Custom & unique type design that suits your brand's personality
- Trademark ready and 100% original
Typeface & Font Design
Are you developing a brand and need a custom typeface or font to enhance it? I provide full professional typeface and & font development, including any language support you require.
- Font creation ( 1 font )
- Typeface creation ( a set of fonts)
- Variable fonts
- Capital letters, lowercase, punctuation - language support
Whatever you need, I have the solution.
Still not
convinced?
Here's 3 good reasons why you should work with me:
1
Versatile
I’ve worked across various sectors, gaining invaluable experience in crafting highly detailed work and building large, complex visual systems.
2
Client focused
The benefit of being a solo agency is having plenty of one-on-one time with my clients, allowing us to discuss every aspect of the project in great detail.
3
Craftsman
I’ve worked for more than fifteen years as a typography specialist, where attention to detail is key. Every aspect of a project receives my thorough focus.
Next steps
Ready to move forward? Let's kick off your next project
© Luke Ritchie 2009-2025
Your Strategic Creative Partner