The challenge:
Nestled among beautifully landscaped open green spaces, Alconbury Weald is designed to promote a better quality of life. The community association serves young families, nature enthusiasts, and individuals who enjoy an active lifestyle.
I was hired to create a brand Identity for Alconbury Weald Community Association.
The solution:
The strategy behind the branding was to create a fun identity that the community could rally behind and to encourage new members to join and get involved, fostering a close community through organized events.
The abstract symbol is representative of the lifestyle and culture within the estate. It's a symbol that aims to represent the community as a whole and create unity.
Alconbury Weald
Direction: Matt Dixon
Brand Identity
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