White LR monogram logo in a circle on a black background. Elegant, modern design.
info@lukeritchie.co.za      +27844109360
Craft beer flight on wood table. Assorted beer styles in glasses, bottles in boxes. Brewery tasting.

The challenge:

Fraser Crighton asked me to create a logotype that felt fitting for his new English-style craft beer company that he was launching in South Africa.

The beer is named after its founder and brewmaster, Fraser Crighton.

The solution:

Craft beer has a certain aesthetic, and I wanted to keep the styling approachable and honest. I created a circular lockup, which worked well for many applications.

The brand was well-received, and the beer has won several awards since its launch.

Fraser's Folly

Client: Fraser Crighton


 
Logotype Design
Frasers Folly logo. Black, stylized script text on white background. Unique, memorable brand design.
Hand holding Fraser's Folly craft beer can, India Pale Ale. 440ml can with 5.9% ABV.
Frasers Folly Craft Beer. Glass of pale ale beer with logo and a bag of pale ale beer.
Line of craft beer glasses with Frasers Folly logo in various colors, brewery tasting, beer flight.
Fraser Folly Craft Beer Pale Ale cans. White cans with black script logo.
Two Frasers Folly craft beer bottles in a carrier on a wood slice with a plant. Brick background.
Hand holding a six-pack of Fraser's Folly craft beer in a cardboard carrier. Beer bottles wrapped in paper.
Frasers Folly Hoppy Lager can in grass. Dry hopped craft beer. Refreshing beverage.
Frasers Folly craft beer. Pilsner bottle wrapped in paper next to a full glass of beer.

© Luke Ritchie 2009-2025 

info@lukeritchie.co.za    +27844109360

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