White LR monogram logo in a circle on a black background. Elegant, modern design.
info@lukeritchie.co.za      +27844109360
Outdoor ad for Hollard Change Maker insurance, featuring a colorful mural with a woman painting a cityscape. Cars parked below.

The challenge:

Hollard - ChangeMaker: The first insurance that you can pay for with volunteer time.

Hollard ChangeMaker is a first-of-its-kind insurance initiative that makes it easy to make real change, create better futures, and even save on your premiums

I was tasked with creating the Title lettering for the campaign.

The solution:

I developed a script lettering style that felt friendly and approachable, which I believed suited the campaign well.

Hollard Insurance

Client: Hollard Insurance

Agency: VMLY&R agency, Cape Town

Chief Creative Officer:  Ryan McManus

Executive Creative Director: Ana Rocha

Creative Director: Warwick Rautenbach

Illustration: Paulynka Hricovini


Lettering
Hollard Change Maker ad. Woman paints colorful city building. A little good makes big change. Insurance initiative, volunteer, do good.
Hollard Change Maker: A little good makes big change. Woman planting tree in city park. Volunteer, do good. Earn back premium.
Hollard Change Maker ad. City scene with colorful illustration of a man and a community event. Volunteer. Do good.
Hollard Changemaker ad. A little good makes big change over a city landscape with a giant colorful person. Volunteer, do good, earn back.
A little good makes big change. Hollard Change Maker campaign with a woman planting a tree in a city landscape. Volunteer. Do good.
Hollard Changemaker ad: A Little Good Makes Big Change. Volunteer, do good, earn back. Woman painting a building in city skyline.
A little Good makes Big Change purple hand lettering art design. Inspirational typography quote.
Billboard mockup featuring Hollard change maker ad. Volunteer, do good, earn back. A little good makes big change.
Large billboard featuring Hollard change maker campaign. Colorful illustration, city skyline. Volunteer and do good message.
Hollard Changemaker campaign. Outdoor advertising with colorful art and a bus stop design. Corporate social responsibility.
Building with a Hollard changemaker ad. A little good makes big change. Volunteer, do good. Earn back some of your premium.

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info@lukeritchie.co.za    +27844109360

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