White LR monogram logo in a circle on a black background. Elegant, modern design.
info@lukeritchie.co.za      +27844109360
Jack Daniel's Tennessee Whiskey bottle with branded packaging box. Old No. 7 whiskey label. Liquor gift.

The challenge:

Working with Bittersuite Agency in Cape Town, I was commissioned to create two limited edition packs for Jack Daniel's. 

The first challenge was to tell the Jack Daniel's story through distinctive Americana-inspired typography and arrange it into a cohesive design on the packaging.

The second task was to design some icons that mimicked the Jack Daniel's style of illustration.

The solution:

For the typographic challenge, I spent a lot of time researching Americana style typography and developing various styles. The composition eventually came together nicely. 

I designed four main icons representing prizes that could be won, all while staying true to Jack Daniel's illustration style.

The limited edition packs were sold throughout South Africa.

Jack Daniel's

Agency: Bittersuite


Illustration

Lettering
Close-up of a Jack Daniel's whiskey bottle, black label detail. Embossed And Bold lettering with ornate flourishes.
Jack Daniel's whiskey bottle art. Old No. 7 brand, Tennessee distillery, charcoal mellowing process, hand-crafted barrels.
Bold whiskey packaging. Black and white product shot featuring Bold text and logo.
Three Jack Daniel's Old No. 7 whiskey bottle boxes with black and white graphic design.
Jack Daniel's gift sets: whiskey bottle, glass, wallet, and cap. Limited edition liquor gifts.
Jack Daniel's complimentary items: whiskey glass, compact wallet, flat cap, and Bass7 earphones. Limited edition.

© Luke Ritchie 2009-2025 

info@lukeritchie.co.za    +27844109360

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