White LR monogram logo in a circle on a black background. Elegant, modern design.
info@lukeritchie.co.za      +27844109360
Morris Rutherglen Australian Single Malt Whisky bottle and glasses, with a vintage truck image. Whiskey still life.

The challenge:

I was hired by Co-Partnership to craft an approved illustration concept for a well-known Australian single malt whisky, Morris Rutherglen.

The task was to resolve and consolidate the trademark symbol of the horse as well as refine the word-mark "MORRIS" to make it a more distinguished and ownable.

The solution:

The goal was to create a mark that felt distinguished and well-crafted, and I did just that. I made sure the symbol worked well in small sizes while also carrying a bold personality and style. Each detail was scrutinized and thought through.

Morris Rutherglen

Client: Morris Rutherglen

Agency: Co-Partnership


Type Design

Illustration
Gold horse logo design on black background. Illustrated icon of a horse jumping over a fence.
Morris Rutherglen logo. Gold text with a large, shadowed R on a black background. Luxury brand.
Four bottles of Morris Rutherglen Australian Single Malt Whisky on a black background.
Four bottles of Morris fortified wine: Tawny, Muscat, and Topaque.
Close-up of a brown liquor bottle with a horse logo. Premium spirits branding.
Morris Australian Single Malt Whisky bottle and glass. Muscat barrels. Premium liquor.
Morris Rutherglen Australian Single Malt Whisky, Muscat Barrels, bottle and box. Premium liquor product.
Morris Classic Muscat wine bottle and glass on pink velvet. Raisins are scattered around the bottle and glass.
Two bottles of Morris Shiraz Rutherglen wine. Dark bottles with black labels. Wine bottles.
Morris Smoked Sherry Whisky bottle. Limited edition single malt whisky with smoke effect. Premium liquor.
Morris Australian Single Malt Whisky bottle on a weathered surface against a red and brown textured background.
Morris Rutherglen Muscat Barrel Finished Australian Single Malt Whisky bottle and box.
Morris Rutherglen Australian Single Malt Whisky bottle and box on red velvet. Premium whisky product.
Morris Rutherglen Australian Single Malt Whisky bottle and box. Sherry barrel.

© Luke Ritchie 2009-2025 

info@lukeritchie.co.za    +27844109360

Work    About    Services    Contact    Archive

Your Strategic Creative Partner