The challenge:
Noider is a fashion and accessories brand from Bandung, Indonesia, bringing premium leather craftsmanship to the world.
Noider needed an identity that allowed them to showcase their diverse and 'smart' leather products. They combine smart technology, classic design, and high-quality materials with the desire to challenge the status quo.
The solution:
I designed a responsive logo system for Noider, allowing it to be versatile in application. The minimalistic and clever 'NDR' monogram forms part of the core logo concept. The monoline aesthetic of the branding speaks to innovation and modernisation.
The various logos all work together harmoniously, communicating a feeling of high-quality leather products in a new and refreshing way.
Noider
Brand Identity
Logotype Design
Responsive branding system
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