The challenge:
Sitting atop a hillside, on an island off an island, the Rams Head Inn is known as a chic yet historic and inviting seaside getaway. It's one of the most iconic Shelter Island Waterfront Destinations in the Hamptons, USA.
Under new ownership and management, they felt it was time to refresh their identity to align with their new vision for the guest house.
Rich in history with a beautiful and dynamic waterfront landscape, the Rams Head Inn is a sought-after destination for friends, families, and innovators celebrating memorable moments. Built in 1919 by a pioneering woman, the legacy of this venue remains strong through the stewardship of owner Aandrea Carter.
Boasting 4.5 beautifully landscaped acres, a private beach with moorings, 17 rooms, a farm/sea-to-table restaurant, bar, and incredible event space, this picturesque venue is perfect for any moment.
The solution:
Working alongside the new owner, I was given full creative control. I developed a new brand identity that aligns with the Inn's updated vision, honoring its past while embracing the future.
To preserve the historical legacy of the Inn, we decided to retain the ram's head as the main concept for the brand. Additionally, we developed a suite of logos to convey the brand's full personality.
Four key symbols and a custom logo type were created for the brand to add extra depth and character. All brand elements were meticulously crafted and considered within the larger context of the brand world.
The "R-H-I" monogram, the heart symbol, and the fully embellished ram mark are all extensions of the main logo, suitable for various branding applications.
All these elements come together seamlessly, delivering a rich experience matching the wonderful guest house.
Rams Head Inn
Brand Identity
Custom logotype design
Illustrated brand symbols
Packaging concepts
Stationary
Restuarant menu's
Here's what the client had to say:
" There is no finer talent than Luke Ritchie! He is superb at listening to the “spirit” the work needs to convey and creating unique art pieces that ARE the brand. I most appreciate his collaborative style and knowledge of how the work will translate in different applications. We have gone from a shiny page to cashmere to fine china, and the design holds, consistent, and special. Luke is a special combination of Artist and businessman. We have collaborated on ideas rather quickly, and he has created impactful designs as quickly! I always look forward to the next project! "
- Aandrea Carter, Owner of the Rams Head Inn
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