The challenge:
I was commissioned by ID&B agency to refresh the logotype for Simera as part of a larger rebranding project.
The Simera Group is a design-focused group of companies specializing in engineering consultation and product development. We possess and mobilize centuries of collective experience among our team members, skilled in the aerospace, precision optical, automotive, medical, and consumer domains.
The solution:
The old logotype felt dated and themed, so I created a more updated type style while maintaining the overall essence of the previous design.
Additionally, I developed the sub-brands and their relationship with the main logotype.
Simera
Client: Simera
Agency: ID&B
Logotype Refresh
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