The challenge:
My challenge was to create a carefully crafted aesthetic for the overall design and layout while developing two distinct styles: one for the sparkling range, which has a more premium feel, and three still label variants.
Co-Partnership approached me with a well-developed concept, including a well-considered strategy and branding that aligns with the existing brand guidelines and assets.
The solution:
Inspired by the three-dimensional qualities of medals, I incorporated that concept into my design. Additionally, I created a collection of distinctive fonts for the varietal names and other details on the label.
The design honors the Six Vandenberg Brothers' heroic return from World War II and embodies the idea that "fortune favors the brave."
The medal concept serves as a timeless symbol of reward, gallantry, and bravery in the face of adversity, capturing the heroic spirit of the Vandenberg brothers.
Vandenberg
Agency: Co-partnership
Illustration
Type Design
© Luke Ritchie 2009-2025
Your Strategic Creative Partner