The challenge:
Vinc Math is a skilled carpenter, a bamboo expert and educator, and an innovator at heart. He approached me to help strategize and create a personal brand that would effectively communicate this.
He specializes in a wide range of projects, from small products and furnishings to hotels and mixed-use developments.
Vinc offers design and construction strategies that are implemented by designers to ensure that their creations are not only beautiful but also timeless, operationally functional, environmentally sustainable, and financially viable.
The solution:
The aim was to capture the playful and creative aspect of bamboo construction while remaining contemporary and professional.
The custom type used in the logotype references bamboo shapes and construction elements seen in many of Vinc's construction work.
The logo symbol is highly conceptual but simple in execution, mixing a feeling of wood grain, abstract bamboo shapes, and a script that was inspired by a monogram drawn by Vinc's mother at the start of his career.
Vinc Math(e)
Brand Strategy
Brand Identity System
Logotype Design
Photo credit: Marc Hernandez Folguera
The aim was to capture the playful and creative aspect of bamboo construction while remaining contemporary and professional.
Photo credit: Marc Hernandez Folguera
Photo credit: Nomadic Resorts
Photo credit: Soben Giordan Photography
Photo credit: Ekarth Studio
The custom type used in the logotype references bamboo shapes and construction elements seen in many of Vinc's construction work.
The logo symbol is highly conceptual but simple in execution, mixing a feeling of wood grain, abstract bamboo shapes, and a script that was inspired by a monogram drawn by Vinc's mother at the start of his career.
Photo credit: Atelier Nomadic
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