White LR monogram logo in a circle on a black background. Elegant, modern design.
info@lukeritchie.co.za      +27844109360
Open magazine spread. The New Guard title in blue, green, gold. Man in suit on left page. Editorial design.

The challenge:

WWD Magazine asked me to create a unique style of lettering and some drop caps for their feature article.

The solution:

I developed a style of lettering that felt powerful and assertive, reminiscent of the type you might find on a banknote.

Three colors were used to represent the three different executives featured in the article, and this was also reflected in the type design itself.

WWD Magazine

Client: WWD magazine


Lettering
The New Guard typography. Beauty industry executives at L'Oréal Luxe, Unilever, and Estée Lauder.
Open magazine spread on green background. Features a man in a suit and an article titled Built for Speed.
Magazine spread featuring a woman's portrait on a yellow background and an article titled Roger That on a black page.
Open magazine spread. Vey's Vision article with a man in a suit on a blue background.
L'Oréal Luxe logo. Corporate branding with a geometric design. Business and luxury aesthetic. Company symbol.
Estée Lauder article. Features brand logo, text about company president Jane Hertzmark Hudis, & Stephane de la Faverie.
Close-up of text on a page, featuring a golden decorative logo. Text discusses Unilever and personal care.

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info@lukeritchie.co.za    +27844109360

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